ADVERTISING DESIGN - PURPOSE
What’s the point?
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
So What’s In It For Me? – Some of the benefits of advertising.
increase customer reach.
build customer awareness of your business and brand.
promote the benefits of your products or services.
communicate information about your business.
increase sales and demand.
gain an advantage over your competitors.
Advertising's main goal is to help increase the number of people who buy your products or services. Advertisements help achieve this by persuading customers that your product is high-quality, useful or desirable.
Bottom line, advertising serves to inform consumers about a product or service, and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products or services, and may also announce new products, services and programs.
Advertising is a powerful way to make your products or services known to your target audience and it can help you reach new customers. By using creative and effective ads to promote your products or services, you can cost-effectively reach more people.
Next: The Right Tool For The Right Job, And The Right Results.
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